Todos Santos, the bohemian-chic coastal town on the Pacific side of Baja California Sur, has always had its magic. Artists, surfers, and entrepreneurs have made it their home, and more recently, international buyers have discovered it as a safe, stylish, and profitable place to invest. But beyond the charm, 2025 is shaping up to be one of the best times to buy property in Todos Santos. Here’s why:
Hotel So Far So Good | Cerritos, Todos Santos
1. Inventory Is Full, Prices Are Dropping
After a few intense years of growth, the market has reached a moment of breathing room. Inventory is high, which means buyers have more options than ever. Prices have adjusted downward, giving new investors the chance to enter at levels we haven’t seen in years.
2. Timing the Cycle Matters
Right now, many investors are waiting on the sidelines. But history shows that when the broader economy picks up, so do property prices. Buying today means securing a better deal before the inevitable rebound.
3. Growth With Balance
Todos Santos is expanding under the guidance of the official Urban Development Plan (PDU). That means growth is structured, aiming to preserve the town’s charm and “cool factor” while still modernizing. Investing now means you benefit from that balance: future value appreciation without sacrificing character
Casona Historica Mungia | Downtown Todos Santos
4. Flexible Horizons: Build Later
Not ready to break ground immediately? That’s normal. The average buyer here invests in a lot today and builds in two years. This allows you to secure land at current prices while giving yourself time to design and plan your dream home or project.
5. Long-Term Vision (5–10 Years)
Your plans may be further down the road—five or even ten years from now. That’s perfectly aligned with Todos Santos’ trajectory. By purchasing now, you’re securing a piece of this future, and I can help guide you toward the perfect area that matches your lifestyle or investment goals.
6. Community Living
More buyers are pooling resources with friends or family, purchasing multiple lots, and building community-style living for retirement. Todos Santos’ laid-back pace and collaborative vibe make it an ideal place to grow old together in style. That's my plan for my lot in Las Playitas.
7. International Community on the Rise
The global spotlight is on Todos Santos. Mexicanos, Digital nomads, and citizens from the U.S., Canada, Europeans, and beyond are choosing this town for its culture, safety, and sense of belonging. The more the international community grows, the stronger the real estate market becomes.
8. Business Opportunities Abound
It’s not just about homes. You can step into an already-operating business: boutique hotels, Airbnb rentals, yoga studios or commercial spaces with strong potential. Tourism is steady and growing, making hospitality and service businesses a smart play.
Baja Zen | Pescadero, Todos Santos
9. The Hippie Chic Lifestyle
At its heart, Todos Santos is all about lifestyle. Organic markets, yoga studios, surf breaks, coffee shops art galleries, and farm-to-table dining define the town’s rhythm. If “hippie chic” is your style—laid-back but elevated—you’ll feel instantly at home here.
Whether you’re thinking short-term investment, a future retirement plan, or diving into a business opportunity, Todos Santos offers a unique window of affordability, growth, and lifestyle right now.
Contact me and lets talk about investing
