Like many who discover Baja and never look back, Alejandro made the intentional decision to leave the fast-paced energy of Mexico City to build his next chapter in Todos Santos. Since 2018, he has represented buyers and sellers with The Agency Baja, specializing in the Pacific Coast lifestyle and investment market.
Drawn by the region’s near-perfect climate, world-class culinary reputation, striking landscapes, and vibrant international community, Alejandro recognized both the emotional appeal and long-term value of this Pueblo Mágico. His insight into the area’s growth and development allows him to guide clients with clarity and strategic foresight.
Prior to relocating to Baja, Alejandro led high-performing sales teams and developed national and international marketing campaigns for exclusive luxury brands. His background in strategic marketing and public relations provides his clients with a distinct advantage: from sophisticated property positioning and global exposure to confident, results-driven negotiation.
Fluent in Spanish, English, and French, he works seamlessly with an international clientele, ensuring transparent communication and a culturally attuned experience throughout every transaction.
Deeply embedded in the community, Alejandro is also the founder of Petardo Café, a gathering space that reflects his commitment to connection and local engagement. Whether walking through town with his Jack Russell, Oona, or camping at Baja’s beaches and mountains, he remains closely tied to the lifestyle he represents.
Professional, strategic, and relationship-driven, Alejandro is dedicated to helping clients secure not just a property, but a meaningful place within Baja’s unique coastal landscape.